EMPERADOR XTRA POWER
Emperador®️ is an iconic Mexican cookie brand by Pepsico's Gamesa®️ that is always one step ahead when it comes to connecting with young consumers, specifically gamers.
Its Xtra Power platform speaks to all those looking for a delicious snack to eat while gaming or watching their favorite streamers. On this occasion, they were looking for creativity to launch their mocha + coffee flavored innovation.
The design leans towards rich, deep tones, echoing the intensity of gaming experiences, while subtle coffee hues and red accents evoke the product's flavor profile. Striking visuals of the cookies reaching new heights become the focal point, conveying the brand as the perfect companion for those who demand both taste and energy.
